Our Initiative
Our Mission
Every year, thousands of idols are immersed in our rivers and seas, many made from materials that harm aquatic life and pollute the water. Our mission is simple: to keep the spirit of celebration alive while protecting the very nature we revere. We craft idols that dissolve gently, leaving no harm behind.
Environmental Impact
Our shadu mati (natural clay) idols dissolve completely in water, returning to the earth without leaving toxic residue. The colors we use are non-toxic and fish-safe, ensuring that immersion does not disturb the delicate balance of our water bodies. You can even dissolve smaller idols at home and use the nutrient-rich clay for your plants.
What Makes Our Idols Eco-Friendly
- • Made from 100% natural clay and red soil
- • Fully dissolvable in water with no harmful residue
- • Finished with non-toxic, fish-safe eco colors
- • Lightweight, solid and easy to handle
- • Leftover clay nourishes plants and soil